1-800-Flowers guides customers with artificial intelligence

Consumers know the perfect gift when they find it, and 1-800-Flowers.com is trying to make the search a little easier. The specialty gift retailer is offering a beta of “GWYN” (Gifts When You Need), an artificial intelligence (AI)-powered intuitive shopping experience across its brands. GWYN is based on the Fluid Expert Personal Shopper (XPS) software platform, which in turn is supported by IBM Watson.GWYN acts as a gift concierge that intuitively guides customers through their shopping experience to help them make selections. Using IBM Watson’s question analysis API, GWYN can interact with online customers using natural language.For example, a customer might type, “I’m looking for a gift for my mother,” and GWYN will be able to interpret their question and then ask a number of qualifying questions about the occasion, sentiment…

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