3 banking predictions for 2017

In 2016, I focused on why real-time analytics is the vehicle for credit unions to transform the member experience and increase member retention. But with technologies like artificial intelligence (AI) claiming to change the member service game forever, how can credit unions ensure they’re delivering the timely and relevant experiences their members expect? What will credit unions need to know in 2017 for their marketing and member service channels to operate at peak effectiveness? Below are my three predictions. AI is the Real Deal, But It Needs to Get Personal  As data volumes surge and analytic engines become more mature, technology has finally caught up with the hype: AI is open for business. Companies like Apple, Google and IBM are making huge investments in AI, and the rise of chatbots…

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