4 key marketing updates from Google’s SMX keynote

At SMX Seattle’s keynote conversation last weekend, Google’s Webmaster Trends Analyst Gary Illyes explained some of Google’s updates and future plans. From Google’s evolving algorithms to their “unofficial suite” of new products, 2016 is sure to see some significant changes in how search works. Let’s take a look at how these updates might impact your marketing strategy in the coming months.Rankbrain can be conquered Amidst the non-news about future updates for Penguin and Panda (“I won’t say a date because I was wrong too many times, and it’s not good for business, I’ve heard,” said Illyes.), came one dramatic statement: When it comes to optimizing for RankBrain, Illyes said simply “you don’t.” The best way to work with RankBrain is to understand it. RankBrain is a ranking factor, and while…

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