4 ways to navigate the media landscape with data science

There’s no denying that content marketing is a growing trend. A survey by the Content Marketing Institute revealed that 70 percent of B2B marketers are creating more content than they did just one year ago. Unfortunately, their research also revealed that 58 percent of marketers don’t feel they are effective at content marketing, and measurement is a key area where marketers are struggling. In order to drive results, marketers must understand how data science can be used to drive user engagement in the digital age. New technologies and the evolving media landscape are changing the way consumers discover and purchase products. According to Forrester Research, a buyer might be 66-90 percent of the way through their purchasing journey before even contacting a vendor. Forbes also reports that only 1 percent…

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