Adobe Data Science Advances Era of Experience Business

The abundance of data and the digital opportunity has transformed the way we interact and conduct business. People have come to expect that every brand and product interaction be personalized, intuitive and amazing on every device and physical location. In this age of Experience Business, data science helps marketers surface insights to make better business decisions, create exceptional content and deliver amazing customer experiences through personalization, targeting and segmentation.Today, at Adobe Summit EMEA, Adobe unveiled new data science capabilities across Adobe Creative Cloud, Adobe Document Cloud, and Adobe Marketing Cloud to help brands deliver the best possible experience at the right time to customers. Joining hundreds of existing data science-oriented capabilities across clouds, these new functionalities are aimed at delivering the best customer experiences across sites, apps and other touch points.…

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