Adobe Target Gains New Mobile, Data Science Capabilities

Adobe adds a series of new features to its Target personalization solution, including a new Lifetime Value (LTV) algorithm and analytics integrations. LAS VEGAS—Among the many moves Adobe made here this week at Adobe Summit 2016, the company’s annual digital marketing conference, was advancing its Adobe Target personalization solution.The new Adobe Target features new data science enhancements, new algorithms to personalize content, new mobile capabilities, and enhanced integration between Adobe Target and Adobe Analytics, among other updates.Adobe Target is a tool for testing and targeting digital experiences. It includes a user interface, built-in best practices and optimization tools for following site visitors. It features self-learning algorithms that help companies track consumer preferences and provide personalized product or content recommendations.”Every Website is trying to offer some kind of experience to get…

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