AI will have bigger impact than social media: CMOs

Artifical intelligence is set to transform the marketing and communications world even more than social media has, according to 55 percent of CMOs surveyed by Weber Shandwick across five markets. The agency’s latest study examines current consumer knowledge and attitudes toward AI in the US, UK, Brazil, China and Canada. Of the 150 senior executives surveyed, 68 percent said their brand is currently selling, using or planning for business in the AI era. Moreover, nearly six in 10 believe that within the next five years, companies will need to compete in the AI space to succeed. Weber Shandwick also polled 2,100 consumers across the five markets, and found that Chinese consumers (31 percent) report having the strongest knowledge of AI, while UK consumers report the weakest (10 percent). “For companies…

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