Amazon’s Alexa might become your personal Einstein

Want a smarter Alexa, savvier Siri, brainier Google Now or a cleverer Cortana? So do Amazon, Apple, Alphabet and Microsoft — and each is working to make its voice assistant your personal Einstein of choice. Amazon recently enhanced its efforts by nabbing eBay’s head of artificial intelligence, The Wall Street Journal reported Friday. Hassan Sawaf is now Amazon’s director of artificial intelligence, focusing on “the user experience for users of Amazon’s search capability across all products and businesses,” according to Sawaf’s LinkedIn page. The Journal was one of the first to spot Sawaf’s updated responsibilities on LinkedIn. An eBay spokeswoman told the paper Sawaf had left the company. Amazon didn’t immediately respond to a request for comment. Alexa could eventually outsmart those rival voice assistants, and ultimately move beyond its…

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