Apple’s ramping up its hiring of machine learning experts

Tweet Share Google is aggressively trying to make smartphones more responsive to human needs, and it looks like Apple is joining the push. Reuters reports that Apple has posted dozens of job listings for artificial intelligence experts and recruited applicants from PhD programs. The goal of the hiring spree is to expand Apple’s machine learning expertise in order to better predict people’s needs. Apple has already promised more predictive functionality in its apps. The upcoming Apple News app will try to predict what people want to read, and iOS 9’s Proactive Assistant tries to anticipate what people are searching for based on context. The assistant is in direct competition with Google’s upcoming Now on Tap — a feature that aims to let users search anything on their smartphones and return context-sensitive answers.…

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