Are You Stuck Paying the “Trust Tax”?

The Internet is a virtual community, empowering anyone in the online world to quickly communicate, create, share, discover, and transact. But any virtual community, relationship, or transaction comes with uncertainty and risk. As the famous New Yorker cartoon says, “On the Internet, nobody knows you’re a dog.” This is the uncertainty that retailers face with every transaction. Online, a shopper could be an 80-year-old Bostonian buying his granddaughter a graduation trip to Hawaii. Or, this “customer” could be a fraudster, exploiting that grandfather’s stolen credit card details.Faced with a limited window of time to decide whether a customer is legitimate, how do you decide who to trust? Many merchants rely on security checks and verifications to weed out bad users. But the unintended effect is that your good users have…

Link to Full Article: Are You Stuck Paying the “Trust Tax”?

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