ARF Hires Marketing Science and Neuroscience Experts

In New York, The Advertising Research Foundation (ARF) has appointed Augustine Fou as Chief Marketing Science Officer, and Manuel Garcia-Garcia as SVP, Research and Innovation: Global and Ad Effectiveness.Fou joins with more than twenty years’ management consulting experience. He most recently served as Anti-Fraud Forensic Scientist for Marketing Science Consulting Group Inc., a company he founded in 2000. Prior to this, he was Group Chief Digital Officer at Omnicom’s Healthcare Consultancy group, and SVP, Digital Lead at MRM Worldwide-McCann. In his new role Fou is tasked with ensuring marketers are provided with insights from ARF’s scientific research.Garcia-Garcia was most recently Director of Neuroscience at Nielsen, applying cognitive neuroscience to all phases of consumer research, and building platforms to share the results across the company. He has also served as Adjunct…

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