Artificial Intelligence To Power Next-Gen Fashion at Myntra

 Myntra has introduced a revolutionary concept that leverages Artificial Intelligence and big data analytics to forecast fashion trends, a move that will significantly shorten the fashion production life cycle. ‘Artie’, an indigenously developed smart bot, gathers consumer insights to create a range of on-trend, fast fashion apparel under the ‘ModaRapido’ brand. The AI platform was developed with the objective of leveraging technology to develop a better understanding of consumer interest and likes to shorten fashion life cycles. The smart bot created by a team of 25 Myntra technologists and fashion experts over the past eight months, mines all fashion-related information in real time and uses that information as a base to determine trends and forecast demand. According to Gautam Kotamraju, SVP, New Initiatives, Myntra, “In all the pre-pilot studies we…

Link to Full Article: Artificial Intelligence To Power Next-Gen Fashion at Myntra

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