Big data to bring next wave of personalisation for airlines

From left: Neetan Chopra, Senior Vice President- IT Strategic Services, Emirates and Ali Serdar Yakut, Executive Vice President – CIO, Turkish Airlines at the Passenger Symposium in Dubai.Dubai: For years, airlines have been mining the personal data of their passengers so that they can improve the on-board experience. Today, it is a common sight to be greeted by a flight attendant with a tablet in hand. That tablet can tell the flight attendant when a passenger last travelled with the airline; whether they have any food allergies and maybe even a bit more if the passenger is a frequent flyer.But in an industry that is becoming increasingly competitive, airlines want to be able to create a more personal experience by using big data. Imagine an airline being able to pitch…

Link to Full Article: Big data to bring next wave of personalisation for airlines

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