Bonamy Finch Launches Data Science Service

Surrey, UK-based agency Bonamy Finch has put Deputy MD Paul Carney at the head of a new Data Science team, helping brands to analyse large volumes of data and draw insights from both existing datasets and new primary research.Founded in 2005 by former Research International Director Leigh Morris (pictured), Bonamy Finch and combines full service research with in-depth knowledge of advanced analytics.The firm says the new team’s expertise can be applied across almost any market sector where clients see the benefit of drawing more meaningful insights from existing, often unstructured data from multiple sources within their business. This could include anything from transactional figures, to information on social media engagement, to footfall and web site traffic, or sales performance data.Morris explains: ‘Brands have access to such a large volume of…

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