Booting Up: Digital ad blitz may break billion mark

Digital ads could break the $1 billion mark for the first time during a presidential election cycle, as candidates clamor to gain the attention of distracted eyeballs in the busiest and noisiest of platforms. Campaigns are blitzing news sites and social 
media portals with their own marketing experiments, and for users there is no escape. Hillary Clinton has banner ads against Donald Trump. Bernie Sanders is dabbling in sponsored news stories and Ted Cruz is micro-targeting voters based on data about their personalities. The astonishing $1 billion prediction, by the research firm Borrell Associates, equates to a 5,000 percent increase from the $22.25 million spent by political candidates in 2008. Expect sponsored content on news sites to become commonplace in the next eight months. Sanders’ campaign had the first sponsored…

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