Brain for Business to teach neuroscience for executives

Brain for Business logo(Photo: The science behind stress and decision-making is the focus of a new Sioux Falls collaboration called The Brain for Business. It’s a partnership between neuroscientist Justin Smith and entrepreneur Hugh Weber, who say their plan is to bring neuroscience out of the laboratory and into the boardroom. Smith, who has a doctorate in neuroscience from the University of South Dakota, focused his research on the role that anxiety plays during decision-making. An expert in the neurobiology, genetic and behavioral effects of stress, he has published articles in peer-reviewed journals and is a member of the Society for Neuroscience. “The term ‘neuro’ has become ubiquitous today in almost every industry. What it’s lacking is the basis in reality. There is a trend to extrapolate too far beyond what the…

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