Brands pair with Amazon Echo

Late last year, Amazon released Echo, a cylinder-shaped apparatus that operates like Apple’s Siri but isn’t a smartphone. What is it then? For marketers, it’s a new brand channel. Though new, Echo has already integrated hundreds of “skills” developed by third parties that include brands like Capital One, Uber, Spotify, Domino’s and Jeopardy. Echo even gives users access to horoscopes from Elle magazine. Echo’s latest brand partner is Fitbit. The wearable device maker announced today that it is integrating Alexa, Amazon’s voice-controlled digital assistant into its flagship product. That means Fitbit users can now ask Alexa (which is also available with Amazon’s Fire TV) how well they slept last night, how many calories they have burned, and how many steps they’ve taken, among other health-related queries. “I think there’s a…

Link to Full Article: Brands pair with Amazon Echo

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