Cambridge-based AI startup raises £1.5m in seed round

Cashing in investment from Passion Capital, Amadeus Capital and Infocomm Investments, AI startup has announced the closure of a £1.5m Seed round. This investment will enable the startup to build a prototype version of its platform with select partners. Initially, the company plans to target games developers, with numerous other sectors to follow. Starting in the gaming industry,’s technology will enable superior decision-making and much more natural in-game behaviour from non-player characters (NPCs) through AI, revolutionising current games industry techniques and thinking. NPC behaviour is currently still controlled by hand-crafted decision rules, often leading to unnatural and repetitive gameplay. Using machine learning instead enables improved testing and an enhanced gameplay experience, as well as speeding development and making it far less cumbersome. In addition to gaming, the startup is looking towards autonomous vehicles…

Link to Full Article: Cambridge-based AI startup raises £1.5m in seed round

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