Chicago’s Rise Interactive acquires Techstars grad SimpleRelevance

Rise Interactive just won its fourth Moxie Award. Well, technically not, but after the company’s acquisition of Techstars Chicago alum SimpleRelevance on Monday, they might as well have. After winning the Moxie’s Digital Agency of the Year award for the third year in a row, the Chicago-based digital marketing agency can also add SimpleRelevance’s own Moxie, which it won earlier this year, to its trophy shelf. The deal, of course, brings much more to the table than accolades and awards. Although financial terms were not disclosed, all seven of SimpleRelevance’s employees will join Rise Interactive’s 200-strong team, bringing with them a machine learning algorithm that complements Rise’s mission. “At Rise, our job is to help marketers use data to make smarter investments,” said Rise’s SVP of Marketing Brad Messinger. “We’re…

Link to Full Article: Chicago’s Rise Interactive acquires Techstars grad SimpleRelevance

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