Chorus Uses AI to Analyze Sales Calls

ENLARGE Chorus Photo: Chorus By Tomio Geron Tomio Geron The Wall Street Journal CANCEL Biography @tomiogeron geron.tomio Oct. 18, 2016 7:30 a.m. ET 0 COMMENTS Technology companies have been looking for novel ways to apply artificial intelligence technology to industries. Startup Chorus aims to arm salespeople with AI, promising sales pitch refinements. San Francisco- and Tel Aviv-based Chorus has raised $6.3 million in seed financing led by Emergence Capital Partners. Chorus isn’t alone. A crowded arena of startups want to improve sales, such as InsideSales and ClearSlide. But Chorus analyzes the actual sales conversations to understand the elements of winning deals. Cloud computing has helped upend traditional enterprise software markets, but artificial intelligence offers a next wave of industry change. “How machine learning and AI will interact with enterprise…

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