Cloudian clobbers car drivers with targeted ads

Cloudian object storage is being used to target Japanese drivers with focussed ads as they drive past a digital billboard. Dentsu, a Japanese advertising supplier, has set up an experimental system on a road in the Tokyo area where road gantry-located video cameras capture images of vehicles and drivers. It features deep learning analysis – AI for recognition with automatic feature extraction – of traffic patterns and volume, automatic vehicle recognition, make and model of the vehicle, and characteristics of the driver such as age and gender. This data is then used to select an advert to display on the digital billboard, with less than one second needed from the image being captured to the ad being displayed. A Dentsu client will buy time on the LED billboard and tell…

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