Consumers Look for More Targeted Email Personalization

More than 90 percent of marketers using email personalization have seen an increase in their email open rate and click-through rate (CTR). While email is still customers’ preferred channel when it comes to communication from brands, marketers are seeing a decline in click-through rates as people lose patience with unsophisticated, irrelevant or overly frequent correspondence.This is one of the findings from a recent survey of nearly 300 email marketers conducted by VB Insight.The report notes that while three out of four marketers surveyed are still using an automated,  rules-based approach to email marketing,  those using technology to their advantage are quickly pulling ahead of the industry standards.”Probably most surprising of the survey findings is the type of data being used for email personalization,” VB Insight research analyst Andrew Jones, told…

Link to Full Article: Consumers Look for More Targeted Email Personalization

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