Content Marketers: This Is Your Brain On Stories

“The brain is a wonderful organ. It starts working the moment you get up in the morning, and does not stop until you get into the office.” – Robert Frost This Is Your Brain on Stories I’ve talked before about the reason why stories are so needed and so powerful when they are used in content marketing. So I KNEW, beyond a shadow of a doubt, that stories were powerful. I’ve seen the effect that they have on people! But it wasn’t until I was listening to an episode of the Freakanomics the other day, that I knew the reason why this is true based on Neuroscience. In other words, I suddenly understood what stories do our minds, which makes them so powerful. Let me explain… I was listening to…

Link to Full Article: Content Marketers: This Is Your Brain On Stories

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