Data Science 101: The Rise and Shine of Machine Learning

We are living in a digital era where Customer is the king. Many businesses have capitulated to this new realm and have started interacting with customers dynamically. Today the customers are free to navigate a merchant (eCommerce) website any way they fancy. Also the merchant can display content and place offers dynamically based on how a given customer interacts with his website. To add to the complexity purchase decisions are not necessarily made on the first visit itself. Internet savvy customers now have all the information at their fingertips to land themselves the best deal.When contemplating a purchase Customers go through something which marketers call the AIDA journey:-• A: Attention/Awareness – attract the attention of the customer• I: Interest of the customer• D: Desire – convince customers that they want…

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