Data Science and Digital Analytics

There was a time, not too long ago, when in an attempt to understand their customers, enterprises tried to get their hands on as much customer data as possible. Today, thanks to innovation in analytics and data collection technologies, the amount of data available to an organization is simply tremendous. The best brands are looking for help to manage these oceans of data and fish meaningful insights from it. No wonder the title of Data Scientist is being hailed as the best job of the decade by the likes of HBR, Glassdoor, and closer to home, by TOI. A data scientist is responsible for mining through the massive amounts of data that an organization has access to, and is required to come up with insights that can drive action. If…

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