Data Science Firm Jaywing Buys Bloom Media

Data science firm Jaywing has acquired Leeds, UK-based digital marketing agency Bloom Media for an initial £2.41m, with an additional consideration of up to £5.75m subject to performance over a two-year period.Founded by Alex Craven (pictured) in 2006, Bloom provides a combination of data, creative, digital and social media services, along with a suite of proprietary data and insight tools. The latter includes tools for customer segmentation and profiling, customer lifetime value analysis, influencer identification, and real-time social media analysis. In addition, the firm provides web site analytics and user experience (UX) analysis, and its ‘Whisper’ real-time behavioural insight tool is used for analysing social media data.For the twelve months ended 29th February 2016, Bloom generated gross profit and profit before tax of £1.94m and £279k respectively. To fund the…

Link to Full Article: Data Science Firm Jaywing Buys Bloom Media

Pin It on Pinterest

Share This

Join Our Newsletter

Sign up to our mailing list to receive the latest news and updates about and the Informed.AI Network of AI related websites which includes Events.AI, Neurons.AI, Awards.AI, and Vocation.AI

You have Successfully Subscribed!