Data science set to transform business

There is a big and growing demand for top leaders with a solid background in data science and analytics, as companies seek to translate the mass of data available to them into useful information that will improve customer experience and ultimately the bottom line.Debbie Goodman-Bhyat, CEO of executive search firm Jack Hammer, says data analytics is no longer purely a highly specialised technical function, buried in a corner of the marketing or business intelligence divisions of organisations.“With the emergence of the next wave of big data and consumer intelligence tools, companies are recognising how the insights gained from data analytics can dramatically transform their engagement with their customers – from personalized product offerings, service and experience, to relevant value adds and communication,” she says.“All of these translate to an enhanced…

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