Data scientists: Can they ride the data wave to the top?

Opinion: Do data scientists have what it takes to get to the top? Tim Barker, Chief Product Officer at DataSift, looks at the potential of the data scientist. Data scientists are set to become some of the most influential people in marketing. Modern-day Da Vinci’s with a skill set spanning engineering to analytics, they can do what many can’t – make sense of reams of brand data and prove the effect of data-centric solutions on business challenges. The pertinence of their expertise to marketing’s recent revival, driven largely by data, puts them in a strong position to take their data leadership one step further into company leadership. Their role is clearly important, but is it enough to propel a data scientist into the top job? To consider this question, we…

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