Demystifying Machine Learning

I attended a security panel recently where the panelists were asked what areas or approaches in security, if any, were over-hyped. One of the panelists, the CISO of a well-regarded Valley startup, said “Machine Learning. If a vendor comes in and starts talking about how they use Machine Learning, I start tuning out.” Not long after that, I was briefing a well-known analyst about Agari’s new Enterprise Protect product. As I described our approach, which leverages Machine Learning, he said “It seems like you’re boiling the ocean. Why not just use a simple set of rules?” I believe that both the CISO and the analyst were reacting to the overuse, and sometimes misuse, of the term “Machine Learning” in marketing security solutions. Many vendors use Machine Learning, or the broader…

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