Director Marketing Data Science

Director Marketing Data Science Job Details: Responsible for the Marketing data analytics process and function. Oversees customized analytical projects to address return on investment and conversion attribution for specific marketing efforts. Analyzes statistical market and consumer/customer data to assist in category management initiatives. Provides additional insights and perspectives on findings and courses of action based on results of the analyses. Leads a team of analysts to support marketing analytics, database marketing, product line marketing and on-line marketing, ensuring team is engaged and impactful.Plans and directs the Marketing data analytics process and function. Develops predictive models that increase the efficiency and effectiveness of database-driven Communications and Marketing initiatives. Identifies and analyzes opportunities to use customer driven analytics to improve decision making for Marketing expenditures. Utilizes quantitative analytical processes and modeling to…

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