Do robot PRs dream of electric coverage?

RoboPR™ will be able to adapt, refine and target pitches, imagines Robert Bownes The PR profession in general fares slightly worse, with an 18 per cent chance that a machine could do the job.  If PR became automated, would it be for the better? Would anyone notice or care? I, for one, might welcome our new PR-machine overlords.  We all know that many PR jobs, particularly entry-level, are the digital equivalent of working in a salt mine.  Generally, the role consists of mind-numbing admin work and, if the exec is lucky, mass email pitching. Artificial intelligence will tackle the joy of updating media lists, creating briefing notes and activity reports with aplomb.  Given the way a lot of PR agencies approach pitching journalists – think monkeys and typewriters – robot…

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