Doing predictive analytics? You might be doing it wrong

There are “two camps” when it comes to appreciating the power of predictive analytics in healthcare, says Sriram Vishwanath, professor of data science and informatics at University of Texas, Austin’s Cockrell School of Engineering.”One says, ‘Anyone who’s trying to do it must not be doing a good job. Healthcare is a hard thing and most people don’t know what they’re doing; descriptive is all you’re going to get, and predictive is never going to be actionable – there are too many variables and it’s never going to work,” says Vishwanath by phone from the Silicon Valley area.”The other camp, the data science camp, says ‘I can do anything,'” he adds. “They tend to be from this area of California. They say, ‘I can predict anything. Give me a challenge and…

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