Empathy and Data Science: A Fable of Near-Success

Editor’s Note: While the story is fiction, the events are drawn from the experiences of the author and his colleagues. Michael is an analytics director. This evening we find him frazzled. As he pulls out of the TalkThree parking lot, contemplating his next move, his radio whimpers a slow rock ballad. Michael let down the executives of his company today. The recipients of his first project aren’t experiencing the success he loudly promised, and his team has ended up back at the drawing board. How did he get here? Michael failed to consider his audience. Let’s rewind the story. The Tale of TalkThree TalkThree is (more…) To view this content OR subscribe for free Already receive the Predictive Analytics Times emails?As of January 2014, the Predictive Analytics Times now requires…

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