EverString Extends AI-Powered Solution for Predictive Marketing

EverString, a leading provider of predictive analytics for sales and marketing, announced the release of EverString Predictive Ad Targeting, an ad targeting solution that is both account-based and fully integrated with predictive scoring and demand generation in a unified platform. Using artificial intelligence and machine learning to power audience selection, EverString transforms the ease and accuracy of targeting the right prospects at the right time to maximize impressions and conversions. The EverString Decision Platform gives marketers the competitive advantage of predictive marketing across the entire customer journey, from identifying prospects to converting leads into paying customers. While many martech products focus only on siloed segments of customer interaction, resulting in disjointed marketing operations and inconsistent engagement with customers, EverString provides a comprehensive, data-driven decision platform that enables marketers to extract…

Link to Full Article: EverString Extends AI-Powered Solution for Predictive Marketing

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