Expert: How to use AI to connect

Kristina: AI is being used in call centers and other customer service areas. Can AI be used in situations outside these areas? Mikhai Naumov, Chief Strategy Officer, Digital Genius: Yes, some of the most exciting areas of AI implementations are around image recognition. This could be as simple as recognizing people on a photo, or as complex and controversial as self-driving cars.However – those implementations are quite different from using AI to improve brand-to-consumer communications. This is the challenge we’re going after solving here at DigitalGenius. And we believe that our platform, which allows brands to combine the best of human intellect and artificial intelligence, will be the most practical way to deploy AI within contact centers around the world. Kristina: What do brands need to know about AI before…

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