Ford turns to neuroscience to make driverless cars

Buy Photo Dr. Sheila Nirenberg poses for a photograph in her lab in New York Thursday Sept. 1. The device in front of her is a prototype that demonstrates the coding process.(Photo: Tina Fineberg / AP for The Detroit News)Buy Photo Ford Motor Co. could make its next autonomous car breakthrough with the help of a New York neuroscientist who’s attempting to restore sight to the blind. The Dearborn automaker last month announced a licensing agreement with Nirenberg Neuroscience to help it bring a fully autonomous car to market in 2021. The New York company was founded by Dr. Sheila Nirenberg, who four years ago cracked the code to how the brain receives and processes visual images through electrical impulses. Humans view images — whether it’s a baby’s face or…

Link to Full Article: Ford turns to neuroscience to make driverless cars

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