Gee whiz, Apigee is gee’d up on APIs

Gee whiz, if Apigee ain’t as busy as a gee’d up API specialist this month. (Ed – enough cowboy talk, what’s the scoop?) Apigee (pron: Apa-gee) is the firm behind Apigee Insights, an API-based self-service predictive analytics solution that works to understand and predict customer behaviour across so-called “interaction channels” today. What is an interaction channel? This is simply a term to denote things such as emails, the web itself, mobile apps, chat and contact centers. Apigee Insights uses the Apache Hadoop open source framework for processing large sets of structured and unstructured data — along with specialised data structures and sophisticated machine learning. As well as a new collaboration with Accenture (channel delivery based, not so much new technologies) the firm also has some developments inside its own stack…

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