Google Featured Snippets Increase Search Page Engagement Rates

Google is using a dynamic platform to evaluate Featured Snippets. It’s not machine learning, but rather a way to loop through the results to find the best answers in real-time, suggests data released from a search consulting firm this week. Stone Temple Consulting released a study this week identifying the rate at which Google replaces Featured Snippets, the information box that serves up alongside the search results to provide more information about the keywords being searched on. The study focuses on the 855,000 queries the consulting firm has been tracking since December 2014. Google has nearly doubled the volume of rich answers from 22.6% of queries in December 2014 to 40.6% in January 2016, according to the data. Now more than 55% of the queries that show Featured Snippets in…

Link to Full Article: Google Featured Snippets Increase Search Page Engagement Rates

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