HCD Research unveils neuroscience-led product development model

US — HCD Research has launched a 3D mood mapping model that aims to visualise a consumer’s emotional response to a product by measuring unconscious physiological changes.  Mood mapping can be used at various stages of the product development process and can measure the impact of the product and packaging separately, as well as as a combined offer. The model uses applied consumer neuroscience combined with emotional mapping methods.  “A methodology like our mood mapping can help determine how close the product experience is to emotional design objectives,” said Dr Michelle Niedziela, scientific director at HCD Research. “So for example, if a product is designed to elicit relaxation or joy, we can test which concept or test product best hit this mark and resonate best with consumers.”

Link to Full Article: HCD Research unveils neuroscience-led product development model

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