HCD Rolls Out ‘Mood Mapping’ Technique

Neuroscience specialist HCD Research has launched a product optimisation model, using three-dimensional ‘Mood Mapping’ – measurement and assessment of consumers’ emotional responses based on unconscious physiological changes.The approach taps psychology and neuroscience to help understand moods and emotions that are difficult for consumers to articulate. HCD says Mood Mapping can be used at various stages of the product development process, and separately for product and packaging assessment if required.The service is co marketed by research technology tool provider Interactive Video Productions (IVP), with whom HCD already partners for a ‘Neuro Omnibus for Video Testing’ and for integrated sensory research and user experience (UX) services.According to Dr. Michelle Niedziela (pictured), HCD’s Scientific Director, ‘a methodology like our mood mapping can help determine how close the product experience is to emotional design…

Link to Full Article: HCD Rolls Out ‘Mood Mapping’ Technique

Pin It on Pinterest

Share This

Join Our Newsletter

Sign up to our mailing list to receive the latest news and updates about homeAI.info and the Informed.AI Network of AI related websites which includes Events.AI, Neurons.AI, Awards.AI, and Vocation.AI

You have Successfully Subscribed!