How Apple plans to make its phones smarter

REPORTS HAVE IT that Apple has increased its hiring of artificial intelligence (AI) experts in a bid to challenge the likes of Facebook and Google. Apple TV is also expected to get a relaunch. It is considered that Apple is ramping up its hiring, as it wants to give competition to Google, which has long dominated this area. Given this amount of talent targeting Apple’s personal assistant improvement, one should at least expect a much smarter and contextual aware Siri available in future releases of iOS, with the iOS 9 version already capable of helping users create various types of intelligent reminders. Due to Apple’s self-imposed restrictions on privacy, however, the company will continue to be limited to the user data stored on the iPhone or iPad that is being…

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