How Do Your Authors Create Better Content?

We chant “quality content” as if it is some kind of digital marketing mantra, yet what does it really mean? How do we advise authors on exactly what makes content better for your specific customers? Recently, we took an initial look at this dilemma, by asking whether you should measure content quality with intrinsic characteristics (lack of grammar errors, appropriate grade level, etc.) or extrinsic characteristics (clicks, conversions, etc.). Most of you would probably like to say, “both,” and today we’ll explore how you can pull that off using machine learning platforms, such as WEKA or MALLET. The secret isn’t the software–it’s the trained data scientist who can identify the right features to test. With the right features selected, and enough data available, the machine can detect patterns that can…

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