How neuroscience could shake-up buying behaviour

Neuroscience technology could soon appear in retail stores to support customer decisions, especially when they are overwhelmed by choice, according to Neuroscientist, Dr Phil Harris. The technology appeared in Japanese retailer, Uniqlo, last week as the company matched clothing to mood. The technology has already been applied to the gaming industry, where players control the game by thinking rather than using a controller, according to Harris. “We might even see the devices in the home that can be controlled by thought,” Dr Harris told Appliance Retailer. “EEG technology (electroencephalogram) has sparked a lot of interest in developing EEG-based tools that allow users to control all sorts of devices via thought simply for fun, such as a thought controlled toy helicopter, or to actually help disabled people in a wheelchair. “As…

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