How to be a disrupter

Today, right now, is a transformative moment. You are as likely to read this on your phone or tablet as you are on a laptop or in print. Every company wants to remodel itself as a lean, mean digital disruptor. Hotel companies look in awe at Airbnb, whose digital model propelled them from nowhere to a $30-billion valuation. A hotel giant that owns no rooms – groundbreaking. Transport companies fret over Uber, which at $66 billion is more highly valued than Ford. Can any “traditional” auto business compete with Uber’s super-streamlined app-based model? In every industry the message is change and compete – or die. But how? Many companies flounder when attempting to rethink their model. An external management consultancy may offer insights, but they lack the firepower to turn…

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