How Your Reptile Brain Responds to Marketing

September 25, 2015 | Advertising & Marketing Patrick RenvoiseCo-Founder & Chief Neuromarketing OfficerSalesBrain As the co-founder of SalesBrain, a neuromarketing agency, Patrick Renvoise has spent years helping global companies like Boeing, BMW and even NASA sell more and do more, by understanding the science of attention. We caught up with him in advance of his keynote at eMarketer Attention! 2015. eMarketer: What’s one of the most fascinating things you’ve learned about the human brain and how we pay attention? Patrick Renvoise: That it’s all about the reptilian brain! Many years ago I read in a neuroscience book that the reptilian brain was the center of attention and that it played a key role in our perception and ultimate decisions. It then took me several years to understand the implications for…

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