I, Marketer: AI and the future of marketing

Like many people, I start most mornings digging myself out of an inbox that often feels like more trouble than it’s worth thanks to the seemingly infinite amount of newsletters I receive. And although these newsletters cross verticals as varied as marketing, technology, advertising and the agency world, lately each one has a headline that includes artificial intelligence. Not surprisingly, all of us are curious to know how this growing field of technology is going to infiltrate our professional and personal lives. Across every industry, people are afraid that AI is going to steal jobs. As a marketer I don’t think we have any urgent concerns over job security. It’s going to be a while before the technology is so advanced that our creative and critical thinking muscles are no…

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