Impact of Information Technology and Machine Learning on Marketing

Introduction of information technology has been, by far, one of the most revolutionary incidents in the business landscape. Nearly all the industries and service sectors rely on extensively on information technology today to carry out the regular operations. From manufacturing and machinery to retail and web-based services, all depend on technology that leverages the power information in some or the other way. Since marketing is entirely driven by data and information regarding consumer preferences, market fluctuations, trending incidents, etc., it is more dependent on IT and other modern technologies than many other sectors. Today, information technology is a significantly broader term that encompasses most of the software technologies. It enables brands to reach out to reach out to a wider audience with their products and services. There are numerous channels…

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