InsideSales CEO predicts data science bonanza, part 2

SUMMARY: InsideSales CEO Dave Elkington tells me about its ambition as a predictive analytics platform and how B2B sales processes are evolving in the digital era Dave Elkington, InsideSales After 11 years of growing its customer base and the data engine that powers its predictive analytics (see part 1), this year has been something of a banner year for sales acceleration vendor InsideSales. CRM rivals Microsoft and Salesforce both backed the company in a $60 million round of financing, it acquired sales pipeline analytics vendor C9 in May, and all the while its rapid growth continues. The latest move is last month’s launch of its Predictive Cloud platform, just before Salesforce’s annual Dreamforce conference in San Francisco. This will enable third parties to extend the use of the InsideSales predictive…

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