Intelligent Fast Data

By: Mikko Jarva Evolution is one of life’s certainties, and it is manifesting in the digital and communications industry in the form of a new breed of big data, bolstered by predictive analytics and machine-learning capabilities. The increasing volume, variety and velocity of data is making this evolution necessary. Mobile data traffic alone will increase at an estimated compound annual growth rate (CAGR) of 57 percent between 2014 and 2019, according to Cisco. Moreover, an influx of 50 billion connected devices by 2020– from smart cars, to smart shoes, to smart washing machines – will produce even more information. For digital and communications service providers, all of this data presents considerable opportunities in marketing, sales and services, if they can move quickly enough to interpret what the information means and…

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