Interview: Daniel Winterstein, co-founder of SoDash

SoDash makes sure companies get the message when it comes to social media Customers may now expect to be able to interact with a brand instantly on social media, but the recent 10th anniversary of Twitter has prompted a reminder of when more old-fashioned methods were required. Daniel Winterstein, co-founder and chief technology officer of software firm SoDash, jokes: “If you were annoyed you had to write a ­letter, that was pretty much it”. But with social media now an integral part of everyday life, and Twitter alone boasting some 320 million monthly active users, consumers can communicate their experiences, good or bad, in a matter of seconds. “Any business is about your customers first and foremost and increasingly social media is how people want to do a lot of…

Link to Full Article: Interview: Daniel Winterstein, co-founder of SoDash

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